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Library of Congress1961

Image 8 of The Chronicle star the Moss Point advertiser (Pascagoula; Moss Point, Miss.), July 11, 1961, (SECTION TWO)

Hints Homemakers 6y Charlotte M Garner VOHP MDMF AHFWT f s We find many recipes ioday calling for sour cream We can buy sour cream from the dairy display at the grocery store But how many ol us know that it isnt the same kind of sour cream that grandma used to churn into butter Todays sour cream is dairy made li is really fresh sweet cream to which a culture has been added The culture adds a custardlike consistency and produces a distinctive tangy flavor You can whip sour cream but be sure to chill both the bowl and beater before you start to whip It wont get stiff when whipped but fluffy and almost double in volume Top gingerbread spice cake or puddings W ith whipped sour cream In hot sauces and main dishes remove food from di rect heat before you add sour cream then reheat to simmer ing If you boil sour cream it will curdle and become very thin v Chicken and Sour Cream Two envelopes unflavortv gelatin 21 cups chicken broth divided 2 tablespoons grated onion 1 teaspoon salt dash pepper 2 cups cooked diced chicken cup toasted slivered almonds Vz cup sliced j

united states↗

Library of Congress1961

Image 12 of The Chronicle star the Moss Point advertiser (Pascagoula; Moss Point, Miss.), July 18, 1961, (SECTION TWO)

_ WIN SPECIAL CASH PRIZES OtE o Offered for Early Effort JULY 26TH During First Week of Contest SubecifpMont moy be ttken y i 66 Details Below time following this announce j ment i 1 1 n EARN CASH EARLY he hromcleStar iy JS Tur uncc point a nVFRTKFR tttsafcsr 1 IUll I 111 1 AUY LR 1 ULH Outlined Below r PROUDLY RESENTS BMMMMMBIBIIIMImhmhwmmmmflBBIIMWW Plan In Brief The object of this big Everybody Wins prize contest is threefold Primarily to increase the already large subscription list of this newspaper to collect advance subscription payments from present readers and at the same time afford local wideawake energetic men and women married or single and young people of this trade territory an opportunity to profit in a BIG way through whatever spare time they might have during the next few weeks So it is a plan that works both ways and to the ultimate good of all concerned In order to gain this end quickly and effectively the most attractive and altogether desirable awards ever offered by any newspaper in this section have been made ready for distribution among those who participate most actively Ambition and energy are the only requisites

pascagoula↗

Library of Congress1961

Image 2 of The Chronicle star the Moss Point advertiser (Pascagoula; Moss Point, Miss.), August 1, 1961, (SECTION ONE)

I Newt From Vancleave Revival services at Qak Grove scheduled to begin August 12 By Mrs Ray Havens Revival at Oak Grove Bap tist Church south of Vancleave will begin Aug 12 The Rev Millard Fairley of Gulfport will be speaker Connie Lou Taylor and Ben nie Lynn Taylor have arrived from Washington where Con nie Lou has been employed Bennie Lynn visited for two months with her sister They are daughters of Mr and Mrs B B Taylor The Bobby Duncans have returned from a 10day visit to Corinth and Carrolton with their parents and grandpar ents Mr and Mrs C C McGee had all their children and grandchildren present recent ly when they celebrated five birthdays in the group Pre sent were the Cecil McGees of Pascagoula and the L A Stockstalls of Picayune Mr and Mrs Nathan Inabin ette and family have returned from a weeks visit with rela tives in Kansas City Sunday Mr and Mrs Max j Roberts Joy Debbie and Susie helped celebrate Joey Kennedys fourth birthday at j the home of his parents Mr and Mrs Conrad Kennedy in Biloxi Mrs Claude Smith of Jack i son was a recent visitor to Mrs

pascagoula↗

Library of Congress1961

Image 21 of The Chronicle star the Moss Point advertiser (Pascagoula; Moss Point, Miss.), October 6, 1961, (SECTION THREE)

I 1 swe J I tataiM obh l I HfCacHTIMI MN I i ir jptUiULavMMMl 1_ SMART HOME FOR A FAMILY Entrance to this luxury house Is adftss a sheltered flagstone porch The house with its three bedrooms family room facing a back terrace and basement recreation foom is meant for a family It has 2005 square feet of living area Plan HA1853 was designed by Lester Cohen Room 75 117 VV 48th St New York 36 N Y AAAAAawaaaaaaaaaaaaaaaa Local Business By S S TALBERT Chaimaso Dept of Journalisas Valxsity of Mississippi AAAAAAAWWWSVWVWVWSAAVAAA Pcss women plan weeks activities Regular business meeting of Business and Professional Womens Club of Pascagoula was held Monday night in the clubhouse with Mrs Bessie Seely presiding Plans were made to visit the Biloxi and New Orleans clubs to join in activities during National Business W o m e ns Week which will end Satur day public official is subject to such constant scrutiny Another reason why t h e newspaper may be considered the most democratic of insti tutions is the fact the news paper is the only major local information medium which is not under regulation by the federal government Broadcast media by

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Library of Congress1925

Image 9 of Daily Kennebec journal (Augusta, Me.), July 7, 1925

Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper

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Library of Congress1913

Image 5 of Cut Bank pioneer press (Cut Bank, Mont.), July 18, 1913

The Advertising Value of Circulation It is Always Found in the Home Going HomeStaying Newspaper The value of newspaper circulation cannot be gaug ed by the yardstick of quantity any more than a mans brain can be measured by the size of his head There are many ways to estimate the value of newspaper circulation to advertisers but only one way to PROVE it The proof is found on the merchant s balance sheet at the end of the year Thats the one true test of returns on any advertising investment The onetimeonly special sale adver tisement is seldom satisfactory An advertiser may by chance succeed with onetime advertising aiid this may lead him to the conclusion that this kind of advertising is permanently resultful But he doesnt count the cost and will never get much further in an advertising way by clinging to the onetime method Those influenced by such methods are not likely to repeat their purchases un less he continues to tempt them with extravagant price concessions Nor is a single advertisement a true test of the resultproducing power of any newspaper What an advertiser really wants to know about a medium is How do its subscribers

cut bank↗

Library of Congress1958

Image 2 of The Sidney herald (Sidney, Mont.), October 29, 1958

She Sidney Sderafhd A CORPORATION LEO N SCHWARTZ Mgr OFFICIAL NEWSPAPER OF RICHLAND COUNTY MONTANA nintii HATiON Ai OITOIIAI Entered at the Postoffice at Sidney Montana as Second Class Matter March 13 1908 under the Act of March 3 1ST9 Published Every WedoesfUy at Sidney Richland County Montana SUBSCRIPTION RATES RichlandMcKencie Counties 399 a year 89 a year in Montana 400 a year Mftnide Meotana Single Cepies 19c Foreign Countries 599 Advertisers Help It is not often that we ask favors of our readers but heres one you can do for us Every time you buy from an advertiser in the Sidney Herald mention the fact that you saw the article purchased advertised in this newspaper As most readers understand the income of a newspaper is twofold from the subscribers and from the advertisers Naturally the way to satisfy readers is to publish as fine newspaper as possible and the extent of any newspapers news coverage depends to a large degree upon the amount of advertising carried The advertiser who buys space in a newspaper for the purpose of promoting his sales will be more inclined to con tinue his advertising if he gets definite proof that it brings results

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Library of Congress1914

Image 6 of The Hattiesburg news (Hattiesburg, Miss.), April 18, 1914

The recent very Important meeting of the American Advertisers As sociation held in Chicago will be referred to for years to come as epochal in newspaperdom because it marks the creation of a still greater sentiment 1 favorable to the country weeklies and small city dailies which will un doubtedly result in the diversion to these publications of hundreds of thou sands of dollars worth of national advertising that has heretofore gone ex clusively to the magazines says the American Press The address of Mr Brisbane which elicited the warm commendation of all present was delivered at the banquet of the American Advertiser8js sociatlon given at the Hotel LaSalle Chicago incidental to the annual con vention of the association 4 This dinner was enjoyed by 250 of the most important advertisers and advertising agents of the country Mr Brisbanes Telling Address Mr Brisbane spoke as follows It is late Half a dozen important and able business men are to fol low I shall be brief The writing of advertisements like all writing is the art of trans ferring an idea from your mind to the mind of another In preparing an advertisement you must do four things First Make people

mississippi↗

Library of Congress1925

Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925

Today the effect of your morning news paper advertisement is evident in sales made to residents of this dty You cover a vast multi tude of buying families within the city limits But you reach also another abletobuy field outside of the city limits TrDayWl tuyingToutr JJORNING newspaper advertising lives two days This fact has dis tinct bearing upon the manner in which you use morning newspaper space if you wish to obtain maximum returns from your advertising investment Ad vertising messages in this morning newspaper that are planned to inter est and inspire returns from two sep arate and distinct classes of readers on two different days will bring two days of active selling to you Newspaper space is like a field of fertile ground The better the plant ing and cultivation the betterthe crop Discuss this vital pointwith your advertising department or agen cy Plan your messages in morn ing newspapers for a 2day pull Dailx Kennebec Journal Copyriilit TO5 EMERSON B KNIGHT In INDIANAPOLIS Tomorrow the effect of todaya delivered and read today advertise ment is shown in sales made to suburban and rural families Throughout die entire trading zone this newspaper is the strong est link

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Library of Congress1919

Image 5 of Evening star (Washington, D.C.), July 18, 1919

r National Newspaper Advertising How When and Where to Use It BY WILLIAM H RANKIN President Wm H Rankin Co New York Washington Chicago COMPETITION to secure na tional markets has become so keen that individual business firms are eagerly searching for new methods by which to domi nate the attention of the public and to dominate it first searching for methods that will give more intensive sales results that can be obtained by any usual form of advertising This method has been found it is National Newspaper Advertising As is invariably the case the new method was found not only to be an acceptable substitute for the old but to have certain superiorities over the old meth od of magazines plus newspa pers The ability of National news paper advertising to create large volume national sales has al ready been demonstrated Many million dollars have already been spent for the United States Government in this way helping to bring to the Government bil lions of dollars in return Mil lions more have been spent in this sort of advertising by com mercial firms and the results they have obtained have been highly remunerative The thing has been tried out

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Library of Congress1963

Image 3 of The Poplar standard (Poplar, Mont.), January 25, 1963

Poplar Montana Ihe Poplar Standard Friday January 25 19G3 3 THE POPLAR STANDARD Newspaper Advertising DOESNT INTRUDE It Goes Where It Is Invited PEOPLE BUY NEWSPAPERS BECAUSE THEY WANT ALL THE NEWS They are as much interested in the advertising columns as the news columns because adveitising is the news of what is avail able in goods and services at the stores they know There are no gadgets to turn off the advertising in news papers Nobody wants it turned off Every survey ever made shows that people prefer to have the newspaper they buy contain adveitising because the Advertising Is News The newspaper is there all day and far into the night It is there for the whole family to read And They Do It is there to be read at the time and under the circumstances When the reader asks to be informed It is there for the house wife to tear out the ads and take them with her when she shops And She Does There are no dials to turn on There is no problem of turning the dial at just the right time There is never a question about whether the advertisers message gets to

united states↗

Library of Congress1963

Image 2 of Holmes County herald (Lexington, Miss.), July 18, 1963

j4omed County HERALD Published by the Holmes Cotinty Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail under the Act of Congress of March 3 1879 Subscription lates for Holmes and adjoining counties 300 per year six months 200 elsewhere 400 per year PAUL TARDYEditor ALL1E S TARDY Associate Editor_ Retailers govern economy The whole welfare of a community is closely related to the prosperity of local retail outlets The conditions of churches schools government libraries and other cultu ral institutions are largely a reflection of the health of business community Thus it is one of the first functions of a local newspaper to assist m the development of a sound local econo my Newspaper advertising is a proven stimulant and long range supporter of local retail trade Few publishers however are so shortsighted that they would not re cognize the neqd for other forms of advertising in the local community The newspaper publisher wishes his advertising to be effective and he knows that newspaper advertising can be effectively supplemented by good window display posters at point of sale and personal salesmanship within the store Any supplemental advertising which helps

mississippi↗

Library of Congress1912

Image 6 of The Republican journal (Belfast, Me.), December 5, 1912

From December Magazines WANTEDA SENSATION To make advertising interesting we need a sensation and advertising forms so large a part of our daily intellectual diet that it seems not too grasping to ask for a change of mental food Kosy Rumfurt Raramels have lost their taste Sharp Snappy Styles for Serious Students have wearied eye and mind Mannish togs of dainty model tug at the feminine pursestrings in vain We could not improve the picture but look what we have done to the frame won us by its complacent satis faction but now tires us by its constant repetition A prominent manufacturer who is going out of business has placed at the advertisers disposal his entire stock which is being offered by us at merely nominal pricesbut for us he has re tired once too often his magnanimity no longer touches us and we wearily thrust aside the lists of his misplaced philan thropiesElizabeth C Billings in the Atlantic WHATS THE USE I am ceasing to criticizeI use the word in its present degenerate sense of faultfinding because my complaints have not been productive of one iota of good Moreover they have always been ungraciously received either by the per

united states↗

Library of Congress1899

Image 6 of The Anaconda standard (Anaconda, Mont.), September 15, 1899, (Morning)

TIE ANACONDA STANDARD STANDARD PUBLISHING COMPANY Publishers and Proprietors Prlnted Every Day In the Year Entered at the postofice at Anaconda as second class mail matter IubeorlpUoa Rates Payable in Advance PIostage tree for the United States Can ada and Mexico Elsewhere postage added Daily and Sunday one year1000 DaIly and Sunday six months 500 Daily and Sunday three months 300 Daily and Sunday one month 100 Sunday one year 00 Main OfficeStandard Block Anaconda TELEPHONE NUMBERS Business Office No 1 Mdltorlal Rooms No 4 The Standard has branch offices at Butte Mlssoula and Great Falls where advertising rates will be furnished on ap Sllcation New York Gee4f Tribune Building Chisago Office4D The Rookery The S C Beckwlth Special Agency Eastern Representatives Washington Bureau1415 st N W All general buslness letters and corre poaudenoe should be addressed to the STANDARD PUBLISHING COMPANY Anacends Mont TO ADVERTISERS The Anaconda Standard guarantees its advertisers a bona fide paid circulation Dally and Sunday three times greater than that of any other newspaper pub lished in the state of Montana Advertle Ing contracts will be made subject to this guarantee FRIDAY SEPTEMBER 15 1899 TWELVE PAGES It Is Grossly Unjust O NE trouble with

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Library of Congress1899

Image 6 of The Anaconda standard (Anaconda, Mont.), November 7, 1899, (Morning)

ANACONDA STANDARD AADARD PUBLISHING COMPANY Publishers and Proprietors Printed Every Day in the Year Witered at the postofice at Anaconda as second class mail matter Wbeeription Rates Payable in Advance iatage free for the United States Can ada and Mexico Elsewhere postage added 0ally and Sunday one year 51000 gally and Sunday six months 500 Dily and Sunday three months 300 Ily and Sunday one month 100 Sunday one year 200 Main OfficeStandard Block Anaconda TELEPHONE NUMBERS Businese Office No 1 Editorial Rooms No 48 The Standard has branch offices at Butte Missoula and Great Falls whlere advertising rates will be furnished on ap llication Washington Bureau1415 G at N W The Standard can be found at the fol lwing news stands New York at Astor House Chicago at Postoffice Chicago at Auditorium Annex San Franlcisco at Palace Hotel Denver at 730 Lawrence st Denver at 906 Seventeenth at t Salt Lake at 61 W Second South st Salt Lake at Salt Lake News Co All general business letters and corre Spondence should be addressed to the tiTANDARD PUBLISHING COMPANY anaconda Mont e TO ADVERTISERS The Anaconda Standard guarantees its advertisers a bona fide paid circulation Daily and Sunday three

anaconda↗

Library of Congress1946

Image 4 of St. Ignatius post (St. Ignatius, Mont.), December 5, 1946

VSOMDAY DKBMM L IMC St Ignatius Post Millard BuDerdick Publisher Published every Thursday at St Ignatius Lake County Mon tana a historic bountiful and picturesque spot in the famous Flathead valley Entered as second class matter Juno 22 1946 at the post office at St Ignatius Montana under the Act of March 3 1879 sWocription Bate 8300 per year in advance in tpke county tdne f county 350 Advertising Bates Local display adverMu M par column inch outside advertising 45c political idvertisiue legal advertising at statutory rates want ads reader and notire 10c per line per insertion WERE AT POLSON Mr and Mrs Bill Kelly spent Thanksgiving at the home of Mrs Kellys parents Mr and Mrs Har ry Goble at Polson CHRISTMAS GIFTS FOR ALL THE FAMILY Toy Electric Ranges Toy Elec tric Washing Machines Xmas Decorations Fariyland Dols Walking Dosrs and Ducks Toy Tractors Toy Electric Irons Large Wagons Scooters Electric Alarm Clock Automatic Toast ers Automatic Irons Glas Cof fee Makers Electric Mixers Large and Small Radios Emer son StewartWarner and Spar ton WE HAVE A NICE STOCK OF ELECTRIC LAMPS IN ALL KINDS AND SIZES MISSION ELECTRIC St Ignatius NM Pierce COMPLETE SEED SERVICE CAUTION Buyers

united states↗

Library of Congress1905

Image 4 of The Western news (Stevensville, Mont.), April 26, 1905

THE WESTERN NEWS Hamiitos Ravalli County Mont MILES ROMNEY Editor Published Every Wednesday Weekly one yea a aavanceS00 Weekly six months In advance 100 Weekly one year If not ir advance 250 Weekly six months If not In advance 125 Entered at the HostOffice at Hamilton as Second Ul ss Lat ter Advei iisinvrates furnished on spplica OFFICIAL PAPER OF RAVALLI COUNTY To Advertisers The Western News absolutely guarantees ts advertisers an actual buna tide paid cir culation within Ravalli county two times greater t han that of any other newspaper published in the known world Advertising on tracts will be made subject to this guar ntee Wednesday April 6 1905 I j j I j In the grant made to Illinois Ceu tral railroad company it was provided that that company should pay into i the treasury of the state of Illinois j seveu per cent of the gross receipts j of the business This result w as brought about through the efforts of The state supreme court Chief Justice Brautly dissenting last week affirmed Judge Clancys decision awarding he Minnie Healey mine to Heiuze This tenuiiiliondollar mine has been liie chief bone of contention i between the Amalgamated

stevensville↗

Library of Congress1868

Image 2 of The Bossier banner (Bellevue, Bossier Parish, La.), August 15, 1868

THE BOSSIER BANNER THK C XSTITUTION OF THE UNITED STATES IS JO THE DEMOCRATIC FARTY WHAT THE BIULK 18 TO THE CHRISTIAN REMOVIN T T R MS The Bossier Banner will be issued every Saturday uiorninç Subscription per an num Three Dollarsin advance TwoDol lam for six mouths for three months Advertisements inserted at 1 jier square of ten lines nr less first insertion50 cents for each anbsequrut insertion Cards of one square or less10 per nimm Nix months7 50 Three months 5 Announcements of Candidates tor office 10 t Obituary notices when exceeding a square will be charged as advertisements ry All articles published for the benefit of parties or individuals at their own solic itation will be charged for as advertise ments BEÎÏivÏÏETlX Saturday August 15 1868 FOR PRESIDENT Horatio Seymour of New York FOR VICKPRESIDENT Francis P Blair Jr of Missouri Club Rates We desire agents throughout the 1arisb Any ofour friends who will act as agents lor the Haulier are authorized to do so at the following rates 5 Copies for 12 10 20 The getter up of a club of ten subscriWrs will be entitled to an extra copy gratis Ko deduction from our regular

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