Image 6 of The Republican journal (Belfast, Me.), December 5, 1912

Description

From December Magazines WANTEDA SENSATION To make advertising interesting we need a sensation and advertising forms so large a part of our daily intellectual diet that it seems not too grasping to ask for a change of mental food Kosy Rumfurt Raramels have lost their taste Sharp Snappy Styles for Serious Students have wearied eye and mind Mannish togs of dainty model tug at the feminine pursestrings in vain We could not improve the picture but look what we have done to the frame won us by its complacent satis faction but now tires us by its constant repetition A prominent manufacturer who is going out of business has placed at the advertisers disposal his entire stock which is being offered by us at merely nominal pricesbut for us he has re tired once too often his magnanimity no longer touches us and we wearily thrust aside the lists of his misplaced philan thropiesElizabeth C Billings in the Atlantic WHATS THE USE I am ceasing to criticizeI use the word in its present degenerate sense of faultfinding because my complaints have not been productive of one iota of good Moreover they have always been ungraciously received either by the per