Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925

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Today the effect of your morning news paper advertisement is evident in sales made to residents of this dty You cover a vast multi tude of buying families within the city limits But you reach also another abletobuy field outside of the city limits TrDayWl tuyingToutr JJORNING newspaper advertising lives two days This fact has dis tinct bearing upon the manner in which you use morning newspaper space if you wish to obtain maximum returns from your advertising investment Ad vertising messages in this morning newspaper that are planned to inter est and inspire returns from two sep arate and distinct classes of readers on two different days will bring two days of active selling to you Newspaper space is like a field of fertile ground The better the plant ing and cultivation the betterthe crop Discuss this vital pointwith your advertising department or agen cy Plan your messages in morn ing newspapers for a 2day pull Dailx Kennebec Journal Copyriilit TO5 EMERSON B KNIGHT In INDIANAPOLIS Tomorrow the effect of todaya delivered and read today advertise ment is shown in sales made to suburban and rural families Throughout die entire trading zone this newspaper is the strong est link

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kennebec county kennebec county (me.)newspapers augusta (me.)augusta united states maine newspaper chronicling america daily kennebec journal (augusta, me.) 1870-1975 [microfilm reel]serial and government publications division

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maine state library. 1925-05-25. Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925. https://www.loc.gov/resource/sn82014248/1925-05-25/ed-1/?sp=9

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Library of Congress1926

Image 5 of Daily Kennebec journal (Augusta, Me.), November 5, 1926

ICONSIIPAIMN tronMo depresston of irfitbity nervousuess vision toss of memory ip of sppottt ttcstop course of SCHEMCKS MANDRAKE PLLS promptly and frccty but thorougity eieanstntc the sPCio fo tndtKes hadaehc biiiousness heart Phitt or Sutr Cosrrd rTra7YlfSSE J H schtnck Son PiniadeipMa MMIMEU ihn GMnt bas resumed his Jtin ns mad carrier after his an day vnoatton _ Dief rth has returned home ra weekr business visit in Kew prit __ Th rosmiar meeting of Maine X i K T vviii be s at Misoaic hati thts evening Mis Edna Brooks of Hailowel is cvnt from her duties at thaD W jynsC store on account of lii Gforgeii Barron of the Barron prs Construction Co of Lewis m in town Thursday inspecting a work done on lower Water street Womens 4bucke overshoes spe riaiatHto Xowistiutimetoget v for stormy wother and the WMe mt Shoe store ts prepared to serve youAdv At the Farmingtiaie Town Hail to AMccwitiilca reguiar orchestra tttrnishtnpr thmttsic The crowd wii be there tacighYdv Yuba IfacPhee Sr who has been rasinga few days with his family at Sottth Gardiner returned to Banr aoriast night where he wiil join hih ship The pumper was calicd out fora ehitnuev

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Library of Congress1925

Image 9 of Daily Kennebec journal (Augusta, Me.), July 7, 1925

Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper

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Library of Congress1925

Image 2 of Daily Kennebec journal (Augusta, Me.), April 21, 1925

Open Vour Stow Doors at HieirBMafast liable mm Tfutj W IS oCUBgianC A iHjPMPjfagfe teMrathM M of tta Amricm mnUof mam sjtisrayes asLasrsr 1DapTuU i BuymgPwcr V aisyiir Daytime is Selling Time The calendar isnt wrong Each day ends at midnight not at noon The morning newspaper is better fit ted naturally for an adequate and balanced presentation of the news The same factors that make the morn ing newspaper supreme as a purveyor of news also give it superiority as an advertising medium The morning advertiser appeals to the woman in the home at the very hour when she is planning her days pur chases There is no timegap between reading and buying He opens his store doors at the breakfast table The SecondDay Response Your store receipts come from two classes of buyerscity and suburb an Plan your store messages in morning newspaoers to reach also the multitudes who live in the towns surrounding the city Meet your pros pects through morning newspapers out where the sun comes up behmd the silo In the 377 morning newspaper markets of this country there are MORE homes in suburban zones than in the keycities These logically are morning newspaper homes

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