Image 3 of The Poplar standard (Poplar, Mont.), January 25, 1963

Description

Poplar Montana Ihe Poplar Standard Friday January 25 19G3 3 THE POPLAR STANDARD Newspaper Advertising DOESNT INTRUDE It Goes Where It Is Invited PEOPLE BUY NEWSPAPERS BECAUSE THEY WANT ALL THE NEWS They are as much interested in the advertising columns as the news columns because adveitising is the news of what is avail able in goods and services at the stores they know There are no gadgets to turn off the advertising in news papers Nobody wants it turned off Every survey ever made shows that people prefer to have the newspaper they buy contain adveitising because the Advertising Is News The newspaper is there all day and far into the night It is there for the whole family to read And They Do It is there to be read at the time and under the circumstances When the reader asks to be informed It is there for the house wife to tear out the ads and take them with her when she shops And She Does There are no dials to turn on There is no problem of turning the dial at just the right time There is never a question about whether the advertisers message gets to

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montana historical society; helena, mt. 1963-01-25. Image 3 of The Poplar standard (Poplar, Mont.), January 25, 1963. https://www.loc.gov/resource/sn86075284/1963-01-25/ed-1/?sp=3

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