Image 5 of Evening star (Washington, D.C.), July 18, 1919

Description

r National Newspaper Advertising How When and Where to Use It BY WILLIAM H RANKIN President Wm H Rankin Co New York Washington Chicago COMPETITION to secure na tional markets has become so keen that individual business firms are eagerly searching for new methods by which to domi nate the attention of the public and to dominate it first searching for methods that will give more intensive sales results that can be obtained by any usual form of advertising This method has been found it is National Newspaper Advertising As is invariably the case the new method was found not only to be an acceptable substitute for the old but to have certain superiorities over the old meth od of magazines plus newspa pers The ability of National news paper advertising to create large volume national sales has al ready been demonstrated Many million dollars have already been spent for the United States Government in this way helping to bring to the Government bil lions of dollars in return Mil lions more have been spent in this sort of advertising by com mercial firms and the results they have obtained have been highly remunerative The thing has been tried out