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Library of Congress1959

Image 1 of Holmes County herald (Lexington, Miss.), December 31, 1959

JJoimeS Sountu HER M Volume 1No 49 LEXINGTON MISSISSIPPI Thursday December si Progress Late Start No Space Sorry Due to a late start on this weeks issue after the Christ mas holidays and the lack of space we were forced to leave out some of the news this week This news will appear in next weeks Herald GROUND BREAKING ceremonies for the newly formed Black Creek Charcoal Co was scheduled to take place on the site of the plant just west of Lexington Thursday to day at 10 am Lexington officials and civic leaders were on hand for the cere monies as were other dignitaries from Jack son and Herbert Hyman one of the owners Pictured above watching Mr Hyman look through the transent last week as the site was being laid off are William Cooksey who will be in charge of maintenance at the plant and C M Martin Plant supt in charge of production Good Paper Good Competitor FourCounty News Bows Out by Chester Marshall After more than five years of operation The Four County News of Pickens ceased pub lication this week with the Dec 30 issue In a front page editorial Publisher CurtfHs H Multen said

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Library of Congress1961

Image 2 of Holmes County herald (Lexington, Miss.), October 12, 1961

EDITORIAL PAGE JloLei County HERALD JACK SHEARER JREDITOR Entered at the Postoffice at Lexington Mississippi as Second Class Mail under the Act of Congress of March 3 1879 SUBSCRIPTION RATES Payable in advance in Holmes and adjoining counties par year 300 six months 175 elsewhere per year 330 six months 200 Publiahed every Thursday by the Holmes County Publishing Co Inc 201 Tchula Street Lexington Mississippi EDITORIAL COMMENT NATIONAL PRESS WEEK IS OBSERVED OCT 915 This week October 915 is National Newspaper Week Millions of words will be written by hundreds of editors throughout the nation on the topic of the role their publications play as Heri tage of Truth Frontier of Freedom which has been declared the theme of the week Unfortunately there will be considerably fewer words written con cerning the other side of the coin the shortcomings and inadequacies which are evident in the newspaper profession There will be little said about the serious responsibilities which newspapers often fail to realize Perhaps the most important task of any newspaper is to objectively report the events which transpire in the area which it serves Objectivity however is sometimes quite difficult to obtain Even when the editor of a

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Library of Congress1961

Image 2 of Holmes County herald (Lexington, Miss.), December 14, 1961

EDITORIAL PAGE MJme HERALD Published by the Holmes County Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail un der the Act of Congress of March 3 1879 Subscription rates for Holmes and adjoining counties per year 300 six months 175 elsevvhe e pel year 350 Jack A Shearer Jr Editor W J Pritchard Linda ILeonard Mechanical Superintendent Womens Editor EDITORIAL COMMENT NEWSPAPER STILL TOPS AS ADVERTISING MEDIA Reprinted From StarFIerald Kosciusko The introduction of a new product or a new place of business is the most diffi cult of all advertising jobs It is a job which is nearly always entrusted to the newspaper by both local retailers and na tional advertisers The manufacturer of a new electric shaver has listed six reasons for choos ing newspapers as a medium for intro ducing the new product 1 Newspapers permit concentration in specific markets 2 Newspapers allow a company to capitalize on the news atmosphere of the medium in announcing a new product 3 The newspaper provides the advan tage of large page sizewith greater impact 4 The newspaper offers greater flexi bility than other media 5 The newspaper gives

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Library of Congress1962

Image 2 of Holmes County herald (Lexington, Miss.), July 12, 1962

Weekly Publisher Outlines Problems lie printed from The Publishers Auxiliary By Mel Hodell One of the most enjoyable aspects of my life is making money This is part and parcel of being in the newspaper busi ness as far as Im concerned Its fine and dandy of course to contribute every thing to your community and the public up to your eye brows free of charge in a continuing burst of mighty causes But after the day is over and you go home there is a matter of finding your off spring wellshod with a hair cut and a full satisfied sto mach And seeing as how the news paper business is a private enterurise there really is en joyment in making abuck on ce in a while I believe my greatest frus tration comes from the situa tion involving the split per sonalities who deal with a smaller newspaper when it comes to money On the one hand we often are wrooed with the most en thusiastic passion possible when it comes to printing news promotion advertising assorted whatnots about e ery thing and everybody in the newrs columns free of charge On the other hand we too often

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Library of Congress1963

Image 2 of Holmes County herald (Lexington, Miss.), July 18, 1963

j4omed County HERALD Published by the Holmes Cotinty Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail under the Act of Congress of March 3 1879 Subscription lates for Holmes and adjoining counties 300 per year six months 200 elsewhere 400 per year PAUL TARDYEditor ALL1E S TARDY Associate Editor_ Retailers govern economy The whole welfare of a community is closely related to the prosperity of local retail outlets The conditions of churches schools government libraries and other cultu ral institutions are largely a reflection of the health of business community Thus it is one of the first functions of a local newspaper to assist m the development of a sound local econo my Newspaper advertising is a proven stimulant and long range supporter of local retail trade Few publishers however are so shortsighted that they would not re cognize the neqd for other forms of advertising in the local community The newspaper publisher wishes his advertising to be effective and he knows that newspaper advertising can be effectively supplemented by good window display posters at point of sale and personal salesmanship within the store Any supplemental advertising which helps

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