Image 2 of Holmes County herald (Lexington, Miss.), December 14, 1961

Description

EDITORIAL PAGE MJme HERALD Published by the Holmes County Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail un der the Act of Congress of March 3 1879 Subscription rates for Holmes and adjoining counties per year 300 six months 175 elsevvhe e pel year 350 Jack A Shearer Jr Editor W J Pritchard Linda ILeonard Mechanical Superintendent Womens Editor EDITORIAL COMMENT NEWSPAPER STILL TOPS AS ADVERTISING MEDIA Reprinted From StarFIerald Kosciusko The introduction of a new product or a new place of business is the most diffi cult of all advertising jobs It is a job which is nearly always entrusted to the newspaper by both local retailers and na tional advertisers The manufacturer of a new electric shaver has listed six reasons for choos ing newspapers as a medium for intro ducing the new product 1 Newspapers permit concentration in specific markets 2 Newspapers allow a company to capitalize on the news atmosphere of the medium in announcing a new product 3 The newspaper provides the advan tage of large page sizewith greater impact 4 The newspaper offers greater flexi bility than other media 5 The newspaper gives