Image 6 of The Hattiesburg news (Hattiesburg, Miss.), April 18, 1914
The recent very Important meeting of the American Advertisers As sociation held in Chicago will be referred to for years to come as epochal in newspaperdom because it marks the creation of a still greater sentiment 1 favorable to the country weeklies and small city dailies which will un doubtedly result in the diversion to these publications of hundreds of thou sands of dollars worth of national advertising that has heretofore gone ex clusively to the magazines says the American Press The address of Mr Brisbane which elicited the warm commendation of all present was delivered at the banquet of the American Advertiser8js sociatlon given at the Hotel LaSalle Chicago incidental to the annual con vention of the association 4 This dinner was enjoyed by 250 of the most important advertisers and advertising agents of the country Mr Brisbanes Telling Address Mr Brisbane spoke as follows It is late Half a dozen important and able business men are to fol low I shall be brief The writing of advertisements like all writing is the art of trans ferring an idea from your mind to the mind of another In preparing an advertisement you must do four things First Make people