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27 records · Page 2Linked to original sources
Library of Congress1961

Image 2 of Holmes County herald (Lexington, Miss.), December 14, 1961

EDITORIAL PAGE MJme HERALD Published by the Holmes County Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail un der the Act of Congress of March 3 1879 Subscription rates for Holmes and adjoining counties per year 300 six months 175 elsevvhe e pel year 350 Jack A Shearer Jr Editor W J Pritchard Linda ILeonard Mechanical Superintendent Womens Editor EDITORIAL COMMENT NEWSPAPER STILL TOPS AS ADVERTISING MEDIA Reprinted From StarFIerald Kosciusko The introduction of a new product or a new place of business is the most diffi cult of all advertising jobs It is a job which is nearly always entrusted to the newspaper by both local retailers and na tional advertisers The manufacturer of a new electric shaver has listed six reasons for choos ing newspapers as a medium for intro ducing the new product 1 Newspapers permit concentration in specific markets 2 Newspapers allow a company to capitalize on the news atmosphere of the medium in announcing a new product 3 The newspaper provides the advan tage of large page sizewith greater impact 4 The newspaper offers greater flexi bility than other media 5 The newspaper gives

united states↗
Library of Congress1963

Image 2 of Holmes County herald (Lexington, Miss.), July 18, 1963

j4omed County HERALD Published by the Holmes Cotinty Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail under the Act of Congress of March 3 1879 Subscription lates for Holmes and adjoining counties 300 per year six months 200 elsewhere 400 per year PAUL TARDYEditor ALL1E S TARDY Associate Editor_ Retailers govern economy The whole welfare of a community is closely related to the prosperity of local retail outlets The conditions of churches schools government libraries and other cultu ral institutions are largely a reflection of the health of business community Thus it is one of the first functions of a local newspaper to assist m the development of a sound local econo my Newspaper advertising is a proven stimulant and long range supporter of local retail trade Few publishers however are so shortsighted that they would not re cognize the neqd for other forms of advertising in the local community The newspaper publisher wishes his advertising to be effective and he knows that newspaper advertising can be effectively supplemented by good window display posters at point of sale and personal salesmanship within the store Any supplemental advertising which helps

mississippi↗
Library of Congress1962

Image 2 of Holmes County herald (Lexington, Miss.), July 12, 1962

Weekly Publisher Outlines Problems lie printed from The Publishers Auxiliary By Mel Hodell One of the most enjoyable aspects of my life is making money This is part and parcel of being in the newspaper busi ness as far as Im concerned Its fine and dandy of course to contribute every thing to your community and the public up to your eye brows free of charge in a continuing burst of mighty causes But after the day is over and you go home there is a matter of finding your off spring wellshod with a hair cut and a full satisfied sto mach And seeing as how the news paper business is a private enterurise there really is en joyment in making abuck on ce in a while I believe my greatest frus tration comes from the situa tion involving the split per sonalities who deal with a smaller newspaper when it comes to money On the one hand we often are wrooed with the most en thusiastic passion possible when it comes to printing news promotion advertising assorted whatnots about e ery thing and everybody in the newrs columns free of charge On the other hand we too often

lexington↗
Library of Congress1835

[Manuscript map of Ohio and Kentucky showing planned turnpikes and existing roads, canals, and railroads]

vcFY24 Pen-and-ink and watercolor on paper. Mounted on cloth. Title supplied by cataloger. Shows a canal, roads, turnpikes (complete, under construction, and proposed), railroad, seats of government, and seats of justice in Southwest Ohio and Northern Kentucky. Date presumed to be between 1832-1835 based on the inclusion of a railroad between Frankfort and Lexington, Kentucky. Beneath legend: This plat, believed to be correctly extracted from the last edition of Hough & Bourne's map of the state of Ohio, and Munsel's map of the state of Kentucky, is respectfully forwarded to the Senators in Congress from Kentucky & Ohio by their obt. hble. sevt. John Wagner. Available also through the Library of Congress Web site as a raster image.

united states↗