Image 2 of Daily Kennebec journal (Augusta, Me.), April 21, 1925
Open Vour Stow Doors at HieirBMafast liable mm Tfutj W IS oCUBgianC A iHjPMPjfagfe teMrathM M of tta Amricm mnUof mam sjtisrayes asLasrsr 1DapTuU i BuymgPwcr V aisyiir Daytime is Selling Time The calendar isnt wrong Each day ends at midnight not at noon The morning newspaper is better fit ted naturally for an adequate and balanced presentation of the news The same factors that make the morn ing newspaper supreme as a purveyor of news also give it superiority as an advertising medium The morning advertiser appeals to the woman in the home at the very hour when she is planning her days pur chases There is no timegap between reading and buying He opens his store doors at the breakfast table The SecondDay Response Your store receipts come from two classes of buyerscity and suburb an Plan your store messages in morning newspaoers to reach also the multitudes who live in the towns surrounding the city Meet your pros pects through morning newspapers out where the sun comes up behmd the silo In the 377 morning newspaper markets of this country there are MORE homes in suburban zones than in the keycities These logically are morning newspaper homes