Image 5 of Daily Kennebec journal (Augusta, Me.), February 20, 1903

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Dropsy Neuralgia of the Heart For Years Pain Went From Heart to Head Dr Heart Cure and Nervine Cured About three years ago my sister was so badly sheeted with heart trouble and neu ralgia of the heart that we did not expect her to live Although we had a firstclass phy sician shegrew worse under this treatment She had a swollen dropsical look and had frequent spells of neuralgia plain at her heart when she Wedld tender the most heartrend ing moans and shrieks At times the pain would go from her heart to her head when a lump would appear on her temple half as large as an egg One night she got up in bed and ran into the back yard crying with pain she was not conscious of it however and was brought back to the house by neigh bors I bought for her a bottle each of Dr MilesNervine and Heart Cure which helped her greatly She afterward used some five or six bottles and has never had a spell since I had used your medicine with great benefit myself I know that Nervine and Heart Cure not only saved my sisters life but also

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kennebec county kennebec county (me.)newspapers augusta (me.)augusta united states maine newspaper chronicling america daily kennebec journal (augusta, me.) 1870-1975 [microfilm reel]serial and government publications division

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maine state library. 1903-02-20. Image 5 of Daily Kennebec journal (Augusta, Me.), February 20, 1903. https://www.loc.gov/resource/sn82014248/1903-02-20/ed-1/?sp=5

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Image 5 of Daily Kennebec journal (Augusta, Me.), November 5, 1926

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Library of Congress1925

Image 9 of Daily Kennebec journal (Augusta, Me.), July 7, 1925

Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper

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Library of Congress1925

Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925

Today the effect of your morning news paper advertisement is evident in sales made to residents of this dty You cover a vast multi tude of buying families within the city limits But you reach also another abletobuy field outside of the city limits TrDayWl tuyingToutr JJORNING newspaper advertising lives two days This fact has dis tinct bearing upon the manner in which you use morning newspaper space if you wish to obtain maximum returns from your advertising investment Ad vertising messages in this morning newspaper that are planned to inter est and inspire returns from two sep arate and distinct classes of readers on two different days will bring two days of active selling to you Newspaper space is like a field of fertile ground The better the plant ing and cultivation the betterthe crop Discuss this vital pointwith your advertising department or agen cy Plan your messages in morn ing newspapers for a 2day pull Dailx Kennebec Journal Copyriilit TO5 EMERSON B KNIGHT In INDIANAPOLIS Tomorrow the effect of todaya delivered and read today advertise ment is shown in sales made to suburban and rural families Throughout die entire trading zone this newspaper is the strong est link

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