Merchants' National Bank of Tuscaloosa, Ala. April 26, 1894. -- Laid on the table and ordered to be printed
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mm K gosßw e 1 belleV ira LA jpSOAV LEW r SHREVEPORT Court very srooil Busnu ou paid your taxes r Have u or Dill Ao i PDCEW BER 11 18yf j Jt is j j 1 Bellevue prior high figures I Bellevue merchants enjoyed a djtradeduring all of the past 1 j Bellevue Masonic Lodge will jUkir officers for ensuing year wtoy __ _____ SfÜniag to people laying in tir supplies our merchants are good jiisiuess IfBeiuember Henry Dreyfuss jonShreveport when you want ef cloHres OEev Mr Ilartfield Kfbed fine sermons hero and Friday nights r Monday was a wet log ni dayone calculated to j rrseii a fit of the blues Kpîhen is a demand for now I i I ässnd dwellings m and around hajMtport merchants in the Ban Aud till the cotton comes in y Bellevue merchants happy jijconUuitctl Everybody is looking for a Christinas is tiie boss cotton SAnnmbcrof legal lights have attendance upon Parish ______ Trance to the Iront and make tart glad when jou sell our i a apt ist Thurs ilfvao Who will build thetnî 1 Our remitrs will do well to id tiie advertisvim nts of t lie Hifis week IFWeljgter
jplrntufannb lisralb PUBLISHED EVEKY FRIDAY C S NELSON Editor and Publisher Entered hb secondclas matter Novemner 13 1908 at the post office at Plentywood Montana a ider the Act of March 3 187S TermsIn Advance per year 200 133 Advertising Rates very reasonable will be furnished upon application What Newspaper Ads Did It was only a few years ago that the retail stores in towns and the smaller cities did the bulk of their weeks busi ness on Saturday While the other five business days might have paid expenses the merchant depended upon the Satur day sales for the major portion of his weeks profit Needless to say the aver age merchant would have been exempt from excess profits taxes in those days The newspaper is given credit for dis covering the possibility of scattering the Saturday peak load over the six business days of the week and it was newspaper advertising which has achieved the pre sent more equitable distribution of the weeks business Saturday is still the merchants busy day but now he is onl a little less busy on the preceding five days This is only one of the many services performed for business by newspaper ad
The Harlem News JOHNSONS PUBLISHERS Frank R Norberg Editor NeR Johnson Manager Maxine Johnson SecyTreai Ulate Iitil as secondclass matter at the post office at Harlem Montana July 13 1908 under the Act of March 9 1879 Nail ON A L EDITORIAL J A S C 3 T N VTATE PREsWi rns433CHiniH SUBSCRIPTION PRICES One year in county 300 Six months 175 One year outside county _ 359 Six months 200 One year in Canada 450 Payable in Advance Just Along for the Ride Most merchants of a town are interested in seeing their town expand Yet it is surprising to see the number of merchants who deliberately stop a town from expanding They do this indirect Ay of course They do not realize what they are doing I have long maintained that a town that is filled with alert aggressive businessmen is a town that will progress and expand lit cant miss These businessmen never miss an opportunity to Wiring about this expansion They exploit their town and their businesses They do this mainly by advertising in their local newspaper because they realize this will not only help them di rectly but will aid them more indirectlyby having a
NEWS OF THE WEEK Maim Mattkiis At a sheriffs sale last week at the granite works of the Maine iranite Co at Hewetts Island the property was disposed of Jo the fol lowing parties A C lay A Co a large hoisting engine Mathew Baird of New York a derrick w itli hoisting gear Hen i ry Sargent a derrick with hoisting gear and also several cars used to carry stone Jerry Harrington a steam hoisting en gine M A Johnson a steam hoisting engine Sherman A Hoverthe hoarding house The sale netted about 8000 William P Lennox aged To years one of the leading citizens of that section of the State died at his home in AAis casset May 2 For many years lie was president of the AViscasset Savings bank lie had held the office of county and town treasurer and was a promi nent merchant for yearsAVashbum Bros of Thomaston will huiklfor apt AVilliam 1 Lermond formerly in com mand uf the ship 1 l Thomas a four masted schooner with a carrying capac ity of 8000 tonsThe Androscoggin county Republican convention is called for June T An invitation has been ex tended Congressman Littlefield to ad
Heres Good Advice 0 S Woolever oue of the best kiin 1 merchants of Le Raysville N Y g If you are ever troubled with piles apniJ Buck leus Arnica Salve It cured me of them for good 20 years ago Cures everv sore wound burn or abrasion 25e at r H Moodys drug store An old Georgia negro having told a f that he had been in three wars was asked to name them when he replied I wu2 cook in de Confedit war an after freedom broke out 1 was married two times n You know as well as any one when you need something to regulate your system your bowels are sluggish your food di tresses you your kidneys paiu take Hollis ters Rocky Mountain Tea It always re lieves 35 cents Tea or Tablets R II Moody HeYou know if you worry about everv little thing its bound to affect your health His ifeYes I know Thats one of the things I worry aboutTown aud Country lhis is the season of decay and weaken ed vitality good health is hard to retain If youd retain yours fortify your system with Hollisters Rocky Mountain Tea the surest
Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper
She Sid neu Sderuid V A CORPORATION LEO N SCHWARTZ EdltorPublisliei OFFICIAL NEWSPAPER OF RICHLAND COUNTY MONTANA t W STATE PRESS NATIONAL EDITORIAL ASpC0TI S N AFFILIATE MEMBFR Entered at the Postoffice at Sidney Montana as Second Class Matter March 13 1908 under the Act of March 3 1879 Published Every Wednesday at Sidney Richland County Montana SUBSCRIPTION RATES RichlandMcKenzie Counties 300 a year 350 a year in Montana 400 a year outside Montana Single Copies 10c Foreign Countries 500 NEWSPAPER WEEK OCTOBER 1522 Your Newspaper Heritage of Truth Frontier of Free dom is the theme this week as it is Annual Newspaper Week October 1522 How do you measure your home town newspaper Is it by the number of errors you find the number of stories that please just you the ease of reading by good printing the advertisements or do you just like or dislike your home town newspaper for no particular reason There are many good reasons for liking your home town paper And whether you think it is good or not your paper will never have the chance to improve if the people and the merchants fail to understand that every issue is printed with utmost
00c too St LZuaoiIa 11matter 6 M Ito Mot tktw Co sit firsWdi tbfillk Lll SuAme 1 M s C latpal W05O Nin lth att to re co 90 Agen ata olrws andr u4SjSUkTUqinWPtIi 191t SAS1 O sVaNTe Al lwear t tionl was served wh n al9 oft th tw t IIf anmurM trial in a lit d I td p poft h more t Imp otha wq beitsre the that rural dstriot elaredr i0ai of hip girl wife There v ehr Mip II the cae The last a of tbh conviction t S at bar Until the girl tSi le nanse of the partit In ragei hlo etr been heard of Sa e lorotielp rtbed limits of the tte woarld In which they lived and moved At oeas the limelight was ti p onew them sal Thd pree dibl old it l t tories of the toe aooneud t ailthey were which should never have been s bseftore the ptibli All of the u fa iiad lot ife was raked S baor teei e public all t4e tei nftthe sprtd life of this ejs e a wealtiy oobntty merchant the i in ofLis tlatra was featured Istthe news s
WASHINGTON D C TUESDAY OCTOBER 8 3 1907 an TT e rp ee trenminiias a WS 3 ON HERALD Anniversary ONE YEAR OLD Anniversary T i The Washington Herald Enters Second Year WHAT IT HAS DONE i Welcomed to a Field that Waited for It ITS GROWTH IN A YEAR i Story of the Founding of the Cap itals Newest Newspaper and What It Has Achieved During the Busy Period Since Its First Issue Left the PressA Glance Backward Re calling Incidents of Its Birth x Vh ry f Arr This line with which everybody has become familiar the last six weeks is now explained Tre Wasrixerox HerALD is one vear old today 1 Its anniversary finds it no newspaper fledgling but full growna wellestablished institution of the National Capital This it intended to become when the first number left the press October 8 1906 It has the readersover 30000 of them It has the good will of the communitythe hearty good will It is known the country over the most widely quoted Wash ington newspaper i It has a share a generous share of advertising patronage Glance over its wellfilled columns and you will see what the Washington merchants
DAILY DEMOCRAT LEADS ALL OTHERS FOLLOW GEO JFOSTER CO PROPRIETORS EANDY EAaANDY CANDY Buy your Candy of us we will make it right before your eyes on and after Saturday noon a good suggestion we think dont buy old candy Get it hot when youcan We give a ticket with every pound and you may get the Beautiful China Dinner Set And the Influence It Wields Over the Nations Affairs FIELD OF AMERICAN JOURNALISM Made Up of Worlds Brightest Literary Talent NEW YoRK Dec 20Oratory by gifted orators men prominent in pub lic and commercial life was the order of the evening at the American commerce banquet held at Delmonicos tonight The subject Our Merchant Marine was handled in a masterly manner by Hon Williamm P Frye The American Business Man by General Horace Por ter and American Commerce by Hon Don M Dickinsen in a speech bristling with interesting statistics General Charles H Taylor of the Boston Globe responded to the toastThe American Newspaper General Taylor spoke in part as follows A New Englander well may respond to this toast without apology since the first eat journalist of America Benjamin grranklin was born and baptized only around the cormer
Established July 1 1859 A Map cf Busy Life Its Fluctuations and its Vast Concerns Subscription 1 a Year in Advance VOLUME 32 BENTON LA MARCH 30 1893 a o s JA ttonicy at Law i iti v Louisiam Snifter Bellevue Bossier jtar A Joan n es Sm i fh ttoruey at Law lieaton Bossier parish A J Ai u rtf Will J pruetiee in the Courts ol Bossier amt adjoitiiut parishes A If Lowry A ttoruev at Law Benton La Will prae tioeintho Courts of Bossier Bienville and Webster parishes Dr AY r AI Abney Physician and Surgeon BENTON LA Office at Drug Store of Benton Drug Co CITY HOTEL MILAM STREET SBBE VEPOll T LO UISIA NA A J REYNOLDS Proprietor Omnibusses Connect with all Trains G W SENTELL W B MCLEAN L K BARBER G W SENTELL JK Gr W Sentell Co Cotton Factors and Commission Merchants No 190 Gravier St New Orleans T M COMEGYS DEJYTIST Offiee on second floor in Zoiliaips Building Adjoining the Opera House Shreveport La O ffice hours from 9 a m to 5 p in ami trom 2 I m to 5 p in Telephone con nection Dr C Ratzburg OFAtlST
The Browning Chief Entered as 2nd class matter July 15 1931 at the postoffice at Browning Montana under act of March 3 1979 Subscription 200 year in advance Mis Annie Duncan Owner A weekly newspaper published every Friday at Browning Glacier County Montana 1 To Meet Shi Quota A military event like the inva sion of Africa brings home to us all more poignantly than ever the importance of shipping in the crucial battles of this war It is more than gratifying to learn from Hear Admiral Emory S Land chairman of the U S Maritime Commission and head of the War Shipping Administra tion that the construction goal of 24000000 deadweight tons of merchant ships in 1942 and 1943 is being met Only a year ago our plans called for a total of but 12000 000 tons then the program was stepped up t o 18000000 tons Completion on schedule thus far of the 24000000 goal 6000000 of the 8000000 called for this year already delivered is a tri bute to an industry that has geared itself to meet the require ments of our fighting forces Catholic Altar Society Annual Bazar Dec II Plans under by the Catholic Altar
The Advertising Value of Circulation It is Always Found in the Home Going HomeStaying Newspaper The value of newspaper circulation cannot be gaug ed by the yardstick of quantity any more than a mans brain can be measured by the size of his head There are many ways to estimate the value of newspaper circulation to advertisers but only one way to PROVE it The proof is found on the merchant s balance sheet at the end of the year Thats the one true test of returns on any advertising investment The onetimeonly special sale adver tisement is seldom satisfactory An advertiser may by chance succeed with onetime advertising aiid this may lead him to the conclusion that this kind of advertising is permanently resultful But he doesnt count the cost and will never get much further in an advertising way by clinging to the onetime method Those influenced by such methods are not likely to repeat their purchases un less he continues to tempt them with extravagant price concessions Nor is a single advertisement a true test of the resultproducing power of any newspaper What an advertiser really wants to know about a medium is How do its subscribers
Hist oc of îfjeilïMrf FREE MEN A FREE BALLOT AND FREE SILVER VOL IV NO 31 NEIHART MONTANA JUNE 30 1894 ESTABLISHED 1890 SAVE MONEY jïî O x yoiid AND BUY YOUR j COOD8 AT SWEENEY BROS Q j WE DEFY COMPETITION And will prove to you that we can undersell any of our competitors in trade If you expend a dollar you are entitled to get all you can for it not alone in quantity of goods but in quality We will close out our immense stock of ladies mens and childrens BOOTS AND SHOES DRY GOODS FURNISHING GOODS AND CLOTHING FOR CASH REGARDLESS OF COST It will pay you to see us before you buy anywhere else T M LOWRY H A SHAW Lowry Shaw HARDWARE TIGEQTS B0 JGUIiES POÏÏIDE Crescent Steel Jewett Stoves and Ohio Steel Ranges Revere Rubber Cos Belting Hose etc T MONTÀNA NEIHART REALTY CO CHOICE Residence and Business Lots IpLocation in the Best Part of Town JppMost Convenient to the Business Part of Town Property will Double in Value before Six Months See us before gfoingf elsewhere Will TIEKNEY Manager NEIHART MONTANA JOHN R FITZSIMMONS The General Merchant We Have Made a Purchase
ADVERTISING IDEAS OE AN ADVERTISER Extracts From Address of Thomas K Kelly Before Cot ton States Merchants Association A few weeks before my fortieth birthday which was several years ago my wife handed me a good sized bunch of letters one morning the letters being addressed and stamped suggested that I drop them in the mail box on the way to the office I wore my raincoat that morning it happened to be raining so I slipped the letters in the pocket of the coat and upon arriving at the office I plac ed the coat in the locker and forgot all about the letters Î did not wear that same coat again for several weeks and thats where my 1 rouble started These letters happened to be invitations to my torn eth birthday party The evening of the party came the stage was all set The dinner was supposed to be at 600 P M but nobody showed up We waited until seven but my friends failed to arrive then lo and beholdmy wife said to me Do you recall a morning some few weeks ago when I gave you those letters to mail They were the invitations to
What It Means To Your Community Artemus Ward one of the great students of the psychology of pub licity once made the following ad dress before the merchants of a small town In New York and what he said said then is applicable now to mer chants everywhere A country weekly newspaper do 1 lug a business of five thousand dol lars a year is worth fifty thousand dollars to the business and profes sional men of the community and can Ik made worth one hundred thousand dollars a year to them If yon dont believe that statement try to get along wlthoutyour paper To talk about supporting your newspaper is about as damphoolish us to talk about supporting a store a bank or a manufacturing enter prise You wouldn be much in the world If you didnt trade in a store have a hank account and have some outlet for the energy of the citizens Too many business men look upon the local newspaper as an incubus a sort of charity Yet the local paper Is us much a public Institution us the public library the churches the hospitals or even the commercial club with the difference that It