Image 4 of Plentywood herald (Plentywood, Mont.), April 8, 1927

Description

jplrntufannb lisralb PUBLISHED EVEKY FRIDAY C S NELSON Editor and Publisher Entered hb secondclas matter Novemner 13 1908 at the post office at Plentywood Montana a ider the Act of March 3 187S TermsIn Advance per year 200 133 Advertising Rates very reasonable will be furnished upon application What Newspaper Ads Did It was only a few years ago that the retail stores in towns and the smaller cities did the bulk of their weeks busi ness on Saturday While the other five business days might have paid expenses the merchant depended upon the Satur day sales for the major portion of his weeks profit Needless to say the aver age merchant would have been exempt from excess profits taxes in those days The newspaper is given credit for dis covering the possibility of scattering the Saturday peak load over the six business days of the week and it was newspaper advertising which has achieved the pre sent more equitable distribution of the weeks business Saturday is still the merchants busy day but now he is onl a little less busy on the preceding five days This is only one of the many services performed for business by newspaper ad