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Image 9 of Daily Kennebec journal (Augusta, Me.), July 7, 1925

Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper

maine↗

Map of the United States west of the Mississippi showing the routes to Pike's Peak, overland mail route to California and Pacific rail road surveys. To which are added the new state & territorial boundaires, the principal mail & rail road routes with all the arrangements & corrections made by Congress up to the date of its issue

"D. McGowan and George H. Hildt's 1859 map of the United States west of the Mississippi was based on an official map of 1857 produced by the Pacific railroad surveys. In the 1850s, Americans concluded that they needed to build a transcontinental railroad linking the east and center of the country with the Pacific coast. The U.S. Congress authorized the army topographical service to undertake engineering surveys and general assessments of five possible routes: from Saint Paul, Minnesota; from Council Bluffs, Iowa; from Saint Louis, Missouri; from Memphis, Tennessee; and from Vicksburg, Mississippi. Cities, states, and business groups competed fiercely to be the eastern terminus of the transcontinental railroad. This map offers an excellent example of a promotional map used to encourage settlement and investment in the American West. Published in Saint Louis, it emphasizes potential routes emanating from that city. The focus on Pike's Peak highlights the recent discovery of gold in Colorado. The map is hand-colored, framed in decorative borders, and shows drainage, state boundaries, cities and towns, and transportation and communication networks." World Digital Library. Detailed general map framed in decorative borders showing drainage, state boundaries, cities and towns, and the transportation and communication networks. An excellent example of a promotional map to encourage emigration. [From published bibliography]

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Image 6 of The Republican journal (Belfast, Me.), June 29, 1899

NEWS OF THE WEEK Maine Matters Lawrence Bros of South Gardiner have sold to Boston par ties Crocker township for 110000 It contains 20000 acres and is said to be one of the best spruce tracts in Maiue today It is particularly well situated being bandy to either water or railroad Law rence Bros bought this tract of land three years ago for 40000 and have therefore netted a profit of 70000 and their original investment has paid them a dividend of over 50 per cent each year Lightning struck and wrecked the roof of Charles J Treworgys lumber mill at Ellsworth Falls June 14 The 15 men in the building were shocked by the electricity three men being unconscious for some hours The lire which followed the bolt was extinguished before much damage was doneThe Congregational clergy men of Hancock county in conference at Bluehill June 14th adopted resolutions condemning the flagrant violation of the marriage contract and the deplorable in crease of divorces iu the State The adoption of the resolution carried with it the agreement that clergymen of the conference should not solemnize marriage where one has or both parties have been divorced_Samuel Bryant a prominent citizen

united states↗

Image 7 of The Republican journal (Belfast, Me.), December 19, 1901

NEWS OF THE WEEK Maine Matters The State as sessors havecommiLied the semiannual i tax on the savings hanks and loan and building associations of the State This commitment was 17 higher than the dune commitment and the total tax for the year will be 500723 as i against 448827 for 1900 an increase of j 51905 This increase is partly due to the increase in the number of deposits and to the sale of government bonds exempt from taxation and the invest ment of the proceeds in securities which are taxableAt the head of a party of about 50 of his followers Rev 1 V Sanford of the Holy Ghost and i s band with headquarters at Shiloh sailed from Boston on the steamer New England Dec 4th bound for England The travelers will do evangelistic work for some time before proceeding to the Holy LandA verdict of murder in the first degree was returned at Dexter Dec 4th against Henry Lambert the voung French Canadian guide and woodsman charged with the murder of the Allen family at Shirley last May after one of the longest criminal trials in the history of the State The jury was out less

united states↗

Image 6 of The Republican journal (Belfast, Me.), October 25, 1906

NEW YORK STYLES Fashionable Household Belongings About the Choice of Floor Coverings The Modern Bathroom Equipments House hold Linens A Word about Toilet Table and Couch Pillow Covers Correspondence of The Journal The tasteful woman who likes to make her home look artistic as well as comfortable will be delighted with the choice afforded this season in door coverings Of course fitted carpets are quite ont of date convenience and hygiene have combined to favor the use of rugs and carpets have been gradually discarded or made into rugs which is a practical way of disposing of them Certain firms take old carpets clean them and return them in the shape of rugs very attractive ones too woven of the yarns raveled from the carpets A Wilton rug is a safe invest ment and the most practical choice if the price of the Orientals which last a lifetime is prohibitive A good Wilton rug will last for years if treated with proper care Small geometrical designs are a feature this season and it is pos sible to procure shades of oue tone to match the color scheme of a room it desired Brown or wood color and green is a

belfast↗

Image 6 of The Republican journal (Belfast, Me.), October 24, 1918

The best time to get the full benefit of a laxative or cathartic medicine that also stimulates the digestive organs as this one will do is to take a teaspoonful an hour before breakfast and drink a glass or two of waP water at the same time The stomaeh is then entirely empty andthe cleansing action of this good homo remedy the LF Atwood Medi cine will give you a fiue appetite Take another dose at bedtime with more water if you feel the need of greater action or wish to over come a constipated condition of the bowels Prevent colds and rheu matic tendency with this moneysaving remedy the genuine L F jrice 50 cents made only by the L F Medicine Co Portland Me s 10c and 15c ARE FOR SALE IN BELFAST BY ESSIE P CARLE Who by special arrangement has all the patterns all the time jNO WAITING TO SEND Saving on Dress to Buy Bonds A Few Just Right Things Rather Than Many Mistakes Correspondence of The Journal NEW YORK Oct 21 One of our prom inent fashion magazines advertises that a couple of dollars invested in its purchase will save hundreds spent in bad

united states↗

Image 6 of The Republican journal (Belfast, Me.), January 23, 1919

CELEBRATING POOR RICHARDS BIRTHDAY Government Has Pictures Ready for Every Member in the Family Benjamin Franklin Gave Us Gifts We Shall Never Cease Using Benjamin Franklin whose picture adorns the 1919 or Franklin issue of War Savings Stamps receives unique recognition from the country which gae him birth and which he in turn helped to make a nation Born in Boston on January 17 two hundred and thirteen years pto he began his career at the age of ten in bis fathers trade of tallow chandler and scan boiler Dissatisfied he later h one an apprentice in his brothers printing office and such was his character that he quickly rose to an influential position and subsequent ly became one of the most illustrious figures of all times He not only amassed wealth through wise spending sane saving and secure investment but saved time to give himself a complete edu cation developing his gifts to the ut most as a writer philosopher scien tist and statesman He founded the Philadelphia library the American Philosophical Society and the Uni versity of Pennsylvania he discov ered that lightning is a discharge of electricity he was Postmaster of Philadelphia and later on Deputy Postmaster

belfast↗

Image 7 of The Republican journal (Belfast, Me.), July 31, 1919

T0 Build American Prosperity on the Impregnable Rock of Economy Fy THE WIFE OF THE JUNIOR SENATOR FROM NEW YORK How many of the women who worked so ardently for the war are now working with equal ardor for peace A certain service is badly needed just now by our country It is a vital service and can be performed at no loss of time and at a monetary gain While money is needed by the United States to carry out the extensive program of readjustment which peace brings in its train a part of the readjustment program and one which is far more important than just the gathering of money is the great task we have before us of learning what intelligent thrift is and put vwieuge mto such effective practice that we shall not only Ltc during 1919 but shall accustom countless generations ns to build prosperity on the impregnable rock of sensible ivmgs division of the United States treasury is calling upon to model life on the following lines To save intelligently ely to avoid waste and to invest safely It may sound easy d like things jou have heard often before but apply it con fer

waldo↗

Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925

Today the effect of your morning news paper advertisement is evident in sales made to residents of this dty You cover a vast multi tude of buying families within the city limits But you reach also another abletobuy field outside of the city limits TrDayWl tuyingToutr JJORNING newspaper advertising lives two days This fact has dis tinct bearing upon the manner in which you use morning newspaper space if you wish to obtain maximum returns from your advertising investment Ad vertising messages in this morning newspaper that are planned to inter est and inspire returns from two sep arate and distinct classes of readers on two different days will bring two days of active selling to you Newspaper space is like a field of fertile ground The better the plant ing and cultivation the betterthe crop Discuss this vital pointwith your advertising department or agen cy Plan your messages in morn ing newspapers for a 2day pull Dailx Kennebec Journal Copyriilit TO5 EMERSON B KNIGHT In INDIANAPOLIS Tomorrow the effect of todaya delivered and read today advertise ment is shown in sales made to suburban and rural families Throughout die entire trading zone this newspaper is the strong est link

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Image 2 of The Butte inter mountain (Butte, Mont.), January 2, 1903

A Necessity Shoe Sa let 1 A CLEAN SWEEP MUST BE MADE NOW At The Our Immense Holiday Business has made great inroads upon the mammoth stock we had LBR O prepared for your holiday purchasing In every department broken assortments of de HOLRO HiOLBROOK STORE sIrable new uptodate Shoes are left for your choosing at about ONB HALP the usual selling prices These are days upon which the claims of invested capital remain unheard 27 NOrth Main when consideration of actual values Is thrown to the winds With but few exceptions our 27 North Main S Entire Shoe Stock has been reduced in price so as to place it below the profit point Mens Shoes Womens Shoes Childrens Shoes Mens Shoes Womens Kid Shoes either button or lace Childrens Kid Shoes Button or ILce sizes b Sen iir 4ity atin Ces Mns lst quality l cgrin Digging Shoes MiCh neety sale price te tSale wreece er pair s c wquality gris 200 pwair T0he Necessity 0 Fin wrh1 p Nect kind worth 200 10 ile lri is l i Fine K h s with light flexible 59 Pair Childrens Kid Shoes sizes are 5 6 Necessity Price19 Nrsst r

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Image 5 of The Glacier reporter (Browning, Mont.), January 28, 1955

Th Gliclt Reporter Friday J n M 155 TRADE AT HOME SUGGESTIONS CoOperation on the Part of All Citizens Necessary if Browning is to take Full Advantage of Its Potential Possibilities Oil Development Promises Opportunities to Build a Real City In This Central Location MERCHANDISING AND PUBLIC SERVICES It is estimated that a large percentage of the merchandising and services business in the Browning trade area at the present time goes to outside trade centers possibly as much as fifty per cent of the total business That this practice is economically unsound both for the outside buyers and from the standpoint of those who have invested their capital in Browning pay local taxes to support the various governmental activities donate to community projects and extend a helping hand in cases of personal emergency support its churches fraternal and civic organizations and are mutually interested in advancing all manner of community betterment is easily apparent after even a superficial ana lysis of the problem From the buyers standpoint from a purely financial angle it is readily ap parent that the practice of going to distant points for trading purposes is a losing venture As a matter of simple arithmetic it is

united states↗

Image 5 of Cut Bank pioneer press (Cut Bank, Mont.), July 18, 1913

The Advertising Value of Circulation It is Always Found in the Home Going HomeStaying Newspaper The value of newspaper circulation cannot be gaug ed by the yardstick of quantity any more than a mans brain can be measured by the size of his head There are many ways to estimate the value of newspaper circulation to advertisers but only one way to PROVE it The proof is found on the merchant s balance sheet at the end of the year Thats the one true test of returns on any advertising investment The onetimeonly special sale adver tisement is seldom satisfactory An advertiser may by chance succeed with onetime advertising aiid this may lead him to the conclusion that this kind of advertising is permanently resultful But he doesnt count the cost and will never get much further in an advertising way by clinging to the onetime method Those influenced by such methods are not likely to repeat their purchases un less he continues to tempt them with extravagant price concessions Nor is a single advertisement a true test of the resultproducing power of any newspaper What an advertiser really wants to know about a medium is How do its subscribers

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Image 4 of The Poplar standard (Poplar, Mont.), March 18, 1955

Page Four THE POPLAR STANDARD and continuation of THE BROCKTON BULLETIN NATIOMAITioiTOtIAI 1 Entered as Second Class Matter on May 10 1910 at the Postoffice at Poplar Mont under the Act of March 1879 Subscription 300 Per Year 400 Per Year Outside Poplar Trade Area Outside of State of Montana 500 GLENN E BUNNELL Editor and Manager Mr Ethel Marquardt Associate Editor Harry N Downs and Mike M Vukelich Owners and Publishers The Best in Newspaper and Job Printing Service TELEPHONE 3171 WHEN IS COMMUNITY SERVICE NOT COMMUNITY SERVICE A weekly newspaper such as The Poplar Standard makes every effort to be a community service but if that service is to be continued it must show a profit The newspaper has only one way to justify the financial investment of the publisher and that is by sale of space in its advertising columns The Poplar Standard has always been a ready boos ter for any civic or public project and has willingly given much space to help promote the March of Dimes Red Cross Cancer fund drive Christman Seals Easter Seals and many other projects of strictly local nature The Standard too has given space to various church and service

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Image 6 of The Progress (Shreveport, La.), December 23, 1893

C D BICES Ed and Prop SREVEPORT A KAISIR WILLIAMS preposterous egotism provokes univeal aw v among foreigners but to the German nation it is rather too serious a mat ter to laugh at A capital of 52000000 is invested W in the nursery interest in 172000 acres of land In all horticultural a pursuits the entire capital is esti bi mated at over 100000J0 by the tt sensus of the agrioulturai depart is mont P1 A registered letter that was re w ceived at the Portland Maine post ii office the other day bore a stamp ofi the 4 denomination It would have gone for the usual ten cent fee and t postage The stampcollecting fad H was suggested as an explanation the tl stamp that had been used being re garded by enthusiasts as more valua m ble than an uncanceled one b TILE smokeless powder is not prov o01 ing such an unadulterated success in tc Europe as was looked for It is said a that at least 500 Italian steel field j pieces have been ruined by the d use of this new explosive If field n piece are thus destroyed in ordinary if practice with

louisiana↗