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Library of Congress · resource:sn82014248/1916-07-07/ed-1:page:10

Image 10 of Daily Kennebec journal (Augusta, Me.), July 7, 1916

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AN OVERTURNED CANOE FOUND IN RALD MOUNTAIN POND TELLS STORY OF THREE MISSING ROYS Searching Party Organized to Ascertain the Truth of Their Dis appearance from their Homes in Blanchard on July Fourth Monson Me July 6Three Blanch ard boys Colby Fox Emery Packard and Parley Whitman are believed to have been drowned In Bald Mountain 1 pond at Blanchard on the Fourth of July Searching parties were out look ing for them today An overturned canoe in which Packards coat was found but otherwise no trace of them was found HEAVY SUIT BROUGHT AGAINST PROMOTER IN REORGANIZING UNITED STATES WORSTED CO Claimant of Maine Company Alleges Boston Banker Failed to Furnish Capital and Unsuccessful Concerns Were Unloaded on Ne w Organization Boston July 6A suit for J200000 agilnst Neal Rantoul a local banker for losses alleged to have been sustain ed through reorganization of the Unit ed States worsted Co of Maine was fil ed in the superior court today by E J Ilylan The claimant who is a manu facturer of woolen goods founded the United States Worsted Co of Maine In connection with the expansion of its working capital he alleges a plan of reorganization was agreed

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maine state library. 1916-07-07. Image 10 of Daily Kennebec journal (Augusta, Me.), July 7, 1916. https://www.loc.gov/resource/sn82014248/1916-07-07/ed-1/?sp=10

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Image 9 of Daily Kennebec journal (Augusta, Me.), July 7, 1925

Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper

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Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925

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