Image 3 of Daily Kennebec journal (Augusta, Me.), January 24, 1891

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LITERARY EXERCBES __ Of tlu liios Pftis Acciitios Friday hHwm Ii Repmntatftw nlEssay 7 Raj TktapHs at RkArad Aod ba Potni by Bitot c Mlcbai at mniMd Ktprtwaati Rail WfU vltll aa appreciative audience at ibe literary eterclaea of the afternoon A pteaeiny feature of the occaaioa aa amt la mute by th Capital iaitu Preei pre nura uu tntfO daced as tbs essayist Mr Rav Thompson the accunpHabe editor of the Richmond Bee The auliecce expected a iOd thing from hia pen which has never been koawn to run in dull lines and they were not disappointed Hie essay was a mode one terse and vigorous ia exprss sion orginsl and forceful in thought it will take nrk as one of the Bneat things in this line with which the association has ever been favored The following ia the foil text of it mm cot xmt exitoii Hie Labors mm Rtwsrtfi BT RAT THOM POOR In former Hoses a Chinese official never ventured to deliver an unwelcome message to the Emperor until he had provided him elf with a coffin It would have been well perbape had I exercised the Mint prudent foreeigbt in my present extremity Though not

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kennebec county kennebec county (me.)maine augusta united states augusta (me.)newspapers newspaper daily kennebec journal (augusta, me.) 1870-1975 [microfilm reel]serial and government publications division chronicling america

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maine state library. 1891-01-24. Image 3 of Daily Kennebec journal (Augusta, Me.), January 24, 1891. https://www.loc.gov/resource/sn82014248/1891-01-24/ed-1/?sp=3

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Image 5 of Daily Kennebec journal (Augusta, Me.), November 5, 1926

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Image 9 of Daily Kennebec journal (Augusta, Me.), July 7, 1925

Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper

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Image 9 of Daily Kennebec journal (Augusta, Me.), May 25, 1925

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