Image 2 of Holmes County herald (Lexington, Miss.), July 18, 1963
j4omed County HERALD Published by the Holmes Cotinty Publishing Company at 200 Tchula Street Lexington Mississippi Entered at the Postoffice at Lexington Mississippi as Second Class mail under the Act of Congress of March 3 1879 Subscription lates for Holmes and adjoining counties 300 per year six months 200 elsewhere 400 per year PAUL TARDYEditor ALL1E S TARDY Associate Editor_ Retailers govern economy The whole welfare of a community is closely related to the prosperity of local retail outlets The conditions of churches schools government libraries and other cultu ral institutions are largely a reflection of the health of business community Thus it is one of the first functions of a local newspaper to assist m the development of a sound local econo my Newspaper advertising is a proven stimulant and long range supporter of local retail trade Few publishers however are so shortsighted that they would not re cognize the neqd for other forms of advertising in the local community The newspaper publisher wishes his advertising to be effective and he knows that newspaper advertising can be effectively supplemented by good window display posters at point of sale and personal salesmanship within the store Any supplemental advertising which helps