Globe Works, of Boston, Mass. April 19, 1900. -- Committed to the Committee of the Whole House and ordered to be printed
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Early Newspapers Colored by Tides and Prejudices of Gold and Copper Camps War Vigilantes and DalyClark Feud Were All in Their Stride PRESS HAULED BY OXCART OVER PLAINS NOTED MEN HELPED EDIT TOM BAKER LEADING NEWSMAN OF TIMES Strong Southern Leanings At Virginia City Moved Montana Post to Helena Miner Deficits Cost Clark High His Control of A P at Butte Forced Daly to Publish At Anaconda By W W CHEELY A few weeks following the dis covery of gold in Grasshopper Creek Bannack a printer with a small army press and a shirt tail full of type appeared in Bannack unloaded his outfit and announced that he had come to the new gold fields to establish the first news paper In the territory which was then Idaho He immediately pro ceeded to get out his first and only issue of the Bannack NewsLetter a small poster size sheet In this work he was assisted by CoL WÜ tatory anseveraothereditorials Stampede Follows A few days after the publication of e Bannack News u e Din S w2L tne P nenom Su iP y 4 M ni k a 5 her 52 r vfSÎT foini e L g0l f S r
PAGE TWO Early Newspapers Colored by Tides and Prejudices of Gold and Copper Camps War Vigilantes and DalyClark Feud Were All in Their Stride PRESS HAULED BY OXCART OVER PLAINS NOTED MEN HELPED EDIT TOM BAKER LEADING NEWSMAN OF TIMES Strong Southern Leanings At Virginia City Moved Montana Post to Helena Miner Deficits Cost Clark High His Control of A P at Butte Forced Daly to Publish At Anaconda By W W CHEELY A few weeks following the dis covery of gold in Grasshopper Creek Bannack a printer with a small army press and a shirt tail full of type appeared in Bannack unloaded his outfit and announced that he had come to the new gold fields to establish the first news paper in the territory which was then Idaho He immediately pro ceeded to get out his first and only issue of the Bannack NewsLetter a small poster size sheet In this work he was assisted by CoL Wil bur F Sanders who wrote the salu tatory and several other editorials Stampede Follows A few days after the publication of the Initial issue of the Bannack News Letter came the news of the phenom enal strike by Bill Fairweather
Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper