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STATE NEWS HANCOCK m SARGENTVILLE The fair held by the Library Associ ation was a decided success netting 235 The school committee have been re pairing and painting the schoolhousc School began Sept 2 taught by Miss Gleason of Cherryfleld The Eastern Steamship Co is repair ing the wharf at this place Mrs Mc Auley wife of the superintendent who has been stopping here with her hus band has returned to her home in Camden Ernest Grindle who has been living on what is known as the John Katon place is moving into Mrs Mary Wares house Merton Page has moved from North Sedgwick into J W Grindies house Several Sargentville people attended the fair at Bangor Friday William K Ialor has been entertain ing his father and two sisters at his summer cottage Raymond Bridges has purchased a house lot of W X Means at Curriers Corner and is preparing to build a house Edward Skelton of West Brooksville was the guest of Clarence Chatto Sat urday and Sunday Harold Sargent is passing a few days with his mother before entering the University of Maine The Dluesedgbrook S S Association will hold its annual session at Sedg wick Sept
Look Into the Home to Determine Adequate Advertising A DEQUATE advertising in any medium is determined by certain basic facts which are found in the home No advertiser can arbitrarily decide how much advertising effort is sufficient to influence the readers of any newspaper to the fullest degree The answer is found among the readerfamilies Minimum advertising is determined by the minimum purchases of the readergroup The only other controlling factors are the merit and available supply of the merchandise for saleand the spread between cost and selling prices Let us examine a thousand average homes to learn the minimum expendi ture for clothing advertising which can be called adequate The average U S family spends 23535 per year for clothing A thousand families purchase 23535000 worth of clothing annually It is the universal practice of clothing retailers to invest at least 3 for advertising Therefore the purchases of every thousand families who sub scribe to this newspaper justify an investment of more than 7000 in clothing advertising in this medium every year Ten clothing merchants would each be justified in spending 700 per thousand circulation per year Are you positive that your advertising effort is adequate in this newspaper
i mu il i East Side By P D Certainly seems that in the Cow Palace last week there was a lot of Bull i On March If 19561 ran what has since been dubbed The Jackass Page On May 17th because of requests for additional copies of the page I ran it a second time Today for the same reason as of May 17th I am running it for the third time both press runs of March 15tn and May 17th being exhausted The exact number cf states from which requests have come fcr the page I dont know having not kept up with them but my guess is around forty At any rate I am indeed sorry to inflict the page again on my regular subscribers but it is my hope they will understand you know anything to make a dollar 1000 Reward for anyone proving any connection between me personally or this paper and any organization whatso ever with the exception of the Methodist Church to which I was at one time a member True I dont have a thousand bucks but I can of fer it safely because there is no connection no subsidy no affiliation
0 w As a result of the recent news stories about the citizens councils the sovereignty commission and Billy C Barton The PetalHarvey Dispatch PO Box 355 Petal Miss commented as follows THE PETALHARVEY DISPATCH REPRESENTS THE PETALHARVEY AREA The PetalHarvey Dispatch is the only newspaper domiciled in Petal Miss In a news release out of Jackson Miss last week re ference was made to the fact an individual Barton who is in controversy with the Citizens Council of the state is a close friend of P D East publisher of the Petal Paper Petal Miss At the present time there is no newspaper published at Petal by P D East The only newspaper of record in Petal is the Petal Harvey Dispatch published by the Leaf River Publications and it has no connection whatsoever with any other news paper ever published here We hold no brief for the Citizens council the Sov erignty Commission or P D East We do believe that this newspaper supported by the business men and the citizens of Petal should be fully rec ognized as the only newspaper representing Petal and its citizens The citizens council should be more careful in its presentations and
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